Katerina Miras

Katerina Miras, Vice President of Marketing at Avive Solutions, is a leader in innovative Automated External Defibrillators (AEDs) and cardiac arrest response solutions. A visionary marketing expert with extensive experience in the medtech sector, Miras is known for her ability to create impactful healthcare brands that drive commercial growth. Previously, she served as Head of Marketing and Strategic Partnerships at Medivis, where her efforts earned the company Fast Company’s 2024 Innovation by Design Award and recognition as one of the Most Innovative Companies. As Director of Marketing at Butterfly Network, she played a crucial role in launching the company’s first and second-generation products and contributed to its successful IPO. At Avive, Miras is honed in on enhancing brand identity and driving marketing strategies to expand the reach of Avive’s AEDs while championing the mission to improve Sudden Cardiac Arrest outcomes through faster, more connected care.

Fun Fact

• Katerina proudly embraces her Greek heritage and loves to joke that her Spartan roots make her a descendant of the legendary 300! She even has a textbook image of King Leonidas that looks suspiciously like her dad—coincidence? Not in her book!
• At 16, she discovered her talent for drawing and hasn't looked back since, creating everything from pencil sketches to solar-plate etchings and paintings. One of her pieces even made it to The Metropolitan Museum of Art!
• Oh, and she was an extra on a Jimmy Fallon pilot—unfortunately, it never aired. But you’ll just have to take her word for it!